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Item #:
23331650
Digital Business and E-Commerce Management 7th Edition
Item #:
23331650
€ 77
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Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of 'Digital', strategy and implementation.
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What Stands Out
Comprehensive Coverage
This edition provides a thorough exploration of digital business strategies and e-commerce management essentials, ensuring readers gain a solid understanding of the evolving online marketplace.
Updated Case Studies
Incorporates recent case studies and examples that reflect current trends in digital business, helping readers apply theoretical concepts to real-world scenarios effectively.
User-Focused Approach
Designed for students and professionals alike, it offers practical insights and tools that address actual business challenges, ensuring relevance in today's digital economy.
Product Details
| Publisher | Pearson |
| Publication date | June 14, 2019 |
| Edition | 7th |
| Language | English |
| Print length | 680 pages |
| ISBN-10 | 1292193336 |
| ISBN-13 | 978-1292193335 |
| Item Weight | 2.79 pounds (1.27 kg) |
| Dimensions | 7.68 x 1.6 x 10.43 inches (19.5 x 4.1 x 26.5 cm) |
Who Should Buy?
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Business Students
Ideal for students pursuing degrees in business or e-commerce, offering essential knowledge for academic success and practical application.
-
Entrepreneurs
Provides valuable insights for entrepreneurs looking to launch or enhance their online business strategies and digital marketing efforts.
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Marketing Professionals
Essential for marketing professionals seeking to improve their understanding of e-commerce trends, tools, and digital marketing strategies.
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Beginners
Not suited for absolute beginners in e-commerce, as it may require prior knowledge of business concepts and terminologies.
Product Description
Digital Business and E-Commerce Management 7th Edition
About This Item
Introducing the Digital Business and E-Commerce Management 7th Edition! Are you interested in gaining invaluable knowledge about digital business and e-commerce management? Look no further! Our latest edition is here to provide you with all the essential information and skills needed to excel in the thriving digital business landscape. Whether you are a student, professional, or entrepreneur, this comprehensive textbook is tailored to cater to your needs in digital business management. With its user-friendly format and up-to-date content, it is perfect for anyone looking to take their understanding of e-commerce management to the next level. By studying this textbook, you will learn the ins and outs of digital business management, equipping you with the necessary tools and strategies to succeed in the field. From understanding the fundamentals of e-commerce to learning about effective marketing techniques, this book covers it all. Stay ahead of the competition with our in-depth case studies, which provide real-world examples of successful digital business management strategies.
By analyzing these cases, you will gain valuable insights into the challenges and trends that professionals face in today's ever-changing digital landscape. What sets this edition apart is its focus on practical application. We understand the importance of hands-on experience, which is why this book provides you with practical exercises and activities to reinforce your learning. You will have the opportunity to develop the skills needed to excel in digital business management and make informed decisions in real-world scenarios. Whether you're looking to jumpstart your career in digital business management, enhance your existing skills, or simply stay up-to-date with the latest industry trends, this textbook is your ultimate guide.
Don't miss out on the opportunity to gain a competitive edge and achieve success in the fast-paced world of e-commerce. Order your copy of the Digital Business and E-Commerce Management 7th Edition today and unlock a world of possibilities in the digital business landscape.
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E-Commerce Editorial Review
This book on e-business concepts, case studies and vocabulary has been received positively by customers. It has been helpful to MBA and doctoral students, and is also useful for digital business teaching and business consulting. Customers appreciated the insights on different terminology used in e-business. The delivery of the book took longer than expected by some customers, but others received quick delivery.
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Pros
- Interesting and informative
- Useful for MBA and doctoral students
- Good for teaching digital business
- Helpful insights into different e-business terminology
- Quick delivery for some customers
Cons
- Slow delivery for some customers
Product Price History
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€ 77
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Features & Benefits
- Strategies and tactics for developing and implementing a Digital Business
- Guidance on where to invest in a Digital Business
- Insight into the requirements for a successful Digital Business
- Selection of the best digital technology, media, and insight sources
- Latest techniques in digital marketing and transformation
- Case studies showcasing real experiences in digital business and e-commerce
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