CRM― customers are there Best solution Tankobon Hardcover – July 1, 2001
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CRM― customers are there Best solution Tankobon Hardcover – July 1, 2001
企業能力の根幹をなすCRMの、まさに決定版となる1冊である。
CRM― customers are there Best solution Tankobon Hardcover – July 1, 2001
№ на артикул: 170494718

CRM― customers are there Best solution Tankobon Hardcover – July 1, 2001

№ на артикул: 170494718

€ 21

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企業能力の根幹をなすCRMの、まさに決定版となる1冊である。
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What Stands Out

Durable Hardcover
The Tankobon hardcover ensures longevity and durability, making it ideal for frequent use while protecting your valuable information, unlike standard paperbacks that wear out easily.
Comprehensive CRM Insights
This book provides in-depth strategies and insights into effective customer relationship management, offering practical solutions that help businesses enhance customer satisfaction and retention, addressing common CRM challenges.
Enhanced Learning Experience
With its engaging content and practical examples, the book facilitates an exceptional learning experience for readers, ensuring they effectively apply CRM strategies in real-world business scenarios.

Информация за продукта

Shop CRM― customers are there Best solution Tankobon Hardcover – July 1, 2001 online at a best price in Bulgaria. 4492554297
Publisher u6771u6d0bu7d4cu6e08u65b0u5831u793e (July 1, 2001)
Publication date July 1, 2001
Language Japanese
Tankobon Hardcover 389 pages
ISBN-10 4492554297
ISBN-13 978-4492554296
Item Weight1.5 lbs (680 grams)

Who Should Buy?

Suitable For
  • Business Owners

    Ideal for small to medium business owners looking to improve customer interactions and retain loyal clients effectively.

  • Sales Professionals

    Sales professionals can benefit from insights on managing customer relationships and increasing sales productivity through CRM strategies.

  • Marketing Teams

    Marketing teams will find value in understanding customer behaviors and segmentation for tailored marketing campaigns using CRM insights.

Not Suitable For
  • Casual Users

    Individuals seeking basic customer contact management may find it overly complex compared to simpler tools available.

ОПИСАНИЕ НА ПРОДУКТА

CRM― customers are there Best solution Tankobon Hardcover – July 1, 2001

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村山 徹 Editorial Review

**** The book "CRM―Best Solution" offers readers a profound exploration of customer relationship management beyond mere IT implementation, positioning it as a strategic approach to restructuring relationships with customers. It emphasizes the critical importance of turning customer data into meaningful insights and propagating a CRM-oriented mindset throughout the organization. Despite being initially published in 2001, the concepts presented remain relevant, highlighting a gap between what is ideal in CRM practices and the actual implementation in many organizations. The author outlines a model Consisting of four layers: customer strategy, customer insights, business processes, and solutions. This structured framework is insightful, yet it's noted that very few companies successfully implement such strategic layers. The book stresses the foundational knowledge necessary for effective CRM practices, providing questions for readers to assess their own CRM readiness. It becomes evident that many businesses struggle with basic customer knowledge, indicating a need for improved CRM strategies. One of the standout features is the author's candid acknowledgment of the practical challenges that arise when implementing CRM strategies, including internal resistance and motivation issues. This realism is appreciated by readers who have faced similar obstacles in their professional journeys. Additionally, the text discusses the Pros and Cons of IT solutions in CRM, providing a balanced view that recognizes both capabilities and limitations. Readers across various levels of understanding find the book beneficial, although some note that it can be challenging at times. While it serves as a rich resource for practitioners in CRM and business management, it also provides foundational insights for those new to the field. Many have expressed regret for not having encountered this book earlier in their careers, recognizing its potential to streamline their understanding and application of CRM principles. Overall, this book has been praised for its depth, practical insights, and timeless relevance–making it a valuable read, especially for executives and aspiring leaders in the business world. **

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Професионалисти

  • Offers a strategic perspective on CRM beyond IT.
  • Provides structured frameworks for understanding CRM layers.
  • Relevant insights despite being published over two decades ago.
  • Addresses practical challenges in CRM implementation.
  • Balanced view on IT solutions in CRM.
  • Serves both as a reference for experienced practitioners and an accessible entry point for newcomers.

минуси

  • Some readers may find it challenging or dense.

Product Price History

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Характеристики и предимства

  • Comprehensive guide to enhancing CRM activities.
  • Addresses common CRM challenges faced by businesses.
  • Introduces a structured CRM model to optimize customer relationships.
  • Includes updated strategies on customer segmentation and value delivery.
  • Incorporates new concepts like LTV and timing segmentation.
  • An essential resource for navigating today’s diverse customer needs.

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